Accuplacer, Padres, Research, CLEP, PSAT 8/9, International, and College Readiness
Served as primary, senior analyst over five key digital properties to audit their performance and formulate digital strategy in accordance with re-branding initiatives.
• Audited six domains spanning 7K URLs: provided the qualitative and statistical analysis and presented recommendations for an eventual large-scale redesign and launch of web properties.
• Regularly presented findings, analysis, recommendations, and status of ongoing work to senior management.
• Collaborated with multi-discipline team spanning product owners, analytics teams, designers, and developers to gather requirements and produce multiple websites/apps from ideation to product release.
• Managed content modeling process to produce integrated content strategy.
• Drafted and edited web, ad, and social media copy for digital as well as supporting print publications.
• Participated scrum calls with developers and stakeholders.
• Managed junior content members and provided guidance on editorial, ADA compliance, and SEO best practices.