Provide ongoing digital strategy and studio management:

• Conducted site migration to new CMS system.
• Produce SEO reports and recommendations.
• Assist with email marketing campaigns.
• Collaborate on Social Media strategy.
• Support website operations as needed.

Client active: January 2021 – present

Senior Project Manager: Elsevier and DirectTV

As the Senior Project Manager I worked on the team that delivered the UI/UX prototype for DirectTVs first streaming app for mobile, desktop, and tablet platforms.

I also led the Elsevier account which produced their pill ID application (iOS, Android) for their clinical services division.

Some of my duties included:

• Responsible for maintaining burndown reports and scheduling design and development resources.
• Conducted weekly scrums with in house and client UI/UX and development teams.
• Maintained project documentation including project requirements, SOWs, timelines, contracts, burndown reports, and invoices.
• Collaborated with internal teams to create presentation decks for client presentations to C-level executives.
• Lead presentations to client leadership in conjunction with design and development teams.
• Partnered with discovery teams to ensure product requirements were documented and assigned to product roadmap.
• Participate in new business pitches and RFP responses for new and existing clients.

Project Director
Clients: NY Daily News, Vera Wang, Weight Watchers, Joyce Theater, New York Restoration Project

Accomplishments

Lead the launch of New York Daily News realtime app (Android, iOS) that provides exclusive in-depth reporting, the app also contributed to programatic revenue gains by implementing native, sponsored, and third party advertising content.

Saw through ongoing seasonal launches of content and functionality for Verawang.com

Participated with the Weight Watchers product team to provide front-end design and content directions for the relaunch of the brand website and launch collateral.

Client Services Lead

I worked closely with several nonprofits to provide ongoing website support, eCommerce functionality, and event planning services.

Timeframe: 2015

freelance Technical Project Manager hired full-time as Online Communications Program Manager

Rebrand and website relaunch
When this initiative kicked off, the law school had not revisited their digital strategy, design or architecture since their first site was launched in the late 90s. Their single external site encompassed both public recruitment centered content with internal password protected content nestled into outward facing pages. It was difficult to navigate and was affecting the ability of the school to attract top students. Over the course of eight months I worked with senior level administration, student focus groups, and the technology committee to formalize architecture, refresh existing content, and establish a process for developing a strategy for the institution. I grew partnerships with third party vendors and the launch of the website resulted in one of the most successful recruiting years. We won a Sitecore award that year for best education website. Read more.

I also lead the efforts to establish and redesign their Sharepoint intranet working with internal stakeholders, outside agencies and the school’s IT department. The project was viewed as a success by the student body and faculty as class-sites were made customizable, content streamlined, and communication procedures were tailored and refined. In addition, the complex registration process and course catalogs were imbedded within the site to make the user experience seamless and easily accessible. I trained content managers, lead governance discussions, and worked through ongoing digital communications issues.

During this time I lead weekly production meetings and worked with our internal database administrators we established a real-time project management database that allowed multiple stakeholders to manage initiatives proactively. This allowed fundraising, events, CLE programs, alumni relations, and external affairs departments to work together more efficiently to track deliverables, due dates, and costs that enabled the groups to increase productivity by 30%.

As a program manager, I was responsible for managing external email and print communications for the school including Alumni Affairs, Development, Continuing Legal Education Programs and Events Office. I worked with multiple internal and external stakeholders to produce production, communications and marketing calendars to maximize productivity while tailoring messaging to the specific audience. As communications manager, I maintained the Google Analytics and Adwords account for the institution, providing reports and conducting hands-on campaign management for academic programs. Over the course of my tenure at the school working with other communications officers, I participated in building the school’s social media program from the ground up, educating stakeholders on best practices and maintaing sites in a hands-on capacity.

As a technical project manager I helped lead the school to launch multiple mini-sites using Drupal and WordPress including authorship.brooklaw.edu, practicum.brooklaw.edu, tsi.brooklaw.edu, and refinblog.com. It was a pleasure for me to work with the talented students at Brooklyn Law School.

During my tenure with this start-up I functioned as the agency Account Director interfacing directly with clients, third party vendors, and internal teams to deliver award winning, high performing products and services.

USA Network Rebrand Characters Welcome

Our participation with the networks rebrand and the design direction our agency provided on their social media site earned a Webby Award (2007). We also provided key art for the rebrand as well as Emmy kits for shows like Monk, Psyche, and Burn Notice

Bravo

Event Collateral for Project Runway

The Food Network

Out of Home Kit

MTV

Beavis and Butt-head: The Box Set

This box set, designed in partnership with official Mike Judge illustrators, was one of MTVs all time top performing box sets in terms of sales

The NFL

Managed photo shoot of draft events

Produced Super Bowl Print and Event Collateral

Agency Operations

Responsible for sourcing and managing developers resources.

Participated in screening and hiring of agency staff.

Period of Service: 2005 – 2006

Localization Engineer

As a member of the IT department, I worked closely with sales, client services, translators, and clients to plan and execute a wide range of print and digital content for localization.

Some of my duties included

• Planning a localization workflow for complex web and database structures.
• Analyze and estimate word counts a segmentation for project management processes.
• Check translated content for completion, character corruption, and correct character set encoding.
• Conduct quality assurance testing on deliverables and manage additional ad hoc translation requests as requested.
• Utilized industry and custom CAT tools to prepare and execute localization workflows.
• Maintained translation memory databases on behalf of fortune 500 clients.
• Deliver localized content.

Additionally, I participated in the ISO-9000 certification process for the agency as part of the IT team responsible for detailing critical processes like data recovery, disaster planning, and establishing validation requirements.

Industries: Pharmaceutical, Banking and Financial Services, Education and Nonprofit, Medical, Hospitality, and more.

Freelance: 2003 – 2005
Staff: 2005 – 2008

Our team launched the Polaroid i-Zone website which successfully marketed the Polaroid i-Zone product launch and featured one of the industry’s first social media sites that enabled users to share images and content. While the product generated high sales and customer loyalty it was ultimately discontinued when the Polaroid company was forced to restructure.

Over the course of my experience as the senior account executive, I managed internal creative, development, and content teams. I was also the primary client contact and was responsible for ongoing status reports, statements of work, invoicing, and third-party vendor management.

Timeframe: 2000-2001