Our team launched the Polaroid i-Zone website which successfully marketed the Polaroid i-Zone product launch and featured one of the industry’s first social media sites that enabled users to share images and content. While the product generated high sales and customer loyalty it was ultimately discontinued when the Polaroid company was forced to restructure.
Over the course of my experience as the senior account executive, I managed internal creative, development, and content teams. I was also the primary client contact and was responsible for ongoing status reports, statements of work, invoicing, and third-party vendor management.
Timeframe: 2000-2001