Diplomatic Digital Strategist
Provide ongoing digital strategy and studio management:
Client active: January 2021 – present
Initially hired to function as the creative producer for the brands first Snapchat channel that grew to 1M subscribers within its first year. I stayed on for several years spanning 2017 – 2021 and lead project management on multiple product launches, live events, large scale website redesigns, email program management, original video content, application development, and eCommerce initiatives.
Ultimately, the work produced contributed to the sale of several brands for $150M in 2021.
Scary Mommy
As the senior project and product manager for the site my role grew as new products and initiatives were envisioned. Here are some examples.
Redesign
As the senior project manager I worked closely with the design, content, analytics, and engineering teams to redesign and migrate scarymommy.com to a new hosting and CMS website with over 5,000 pages of content. Some of my responsibilities included:
– Guided the multidisciplinary teams through the discovery phase of the project to streamline navigation, programatic, UI/UX design, content, SEO, and development teams to plan and roadmap production of the relaunched brand.
– Identified individual tasks and wrote stories for all design, content, and development teams within team project management software (Monday, Basecamp, Clubhouse, Jira).
– Worked with content teams to sunset content.
– Conducted bi-weekly scrum calls with oversees development team.
– Planned weekly tasks and reviewed UI/UX deliverables with the Creative Director.
– Worked with video teams to improve video content features within the site.
– Responsible for conducting QA testing in coordination with interdisciplinary teams.
eCommerce
As the lead project manager, launched eCommerce sites for Scarymommy.com, thedad.com, and cafe.com. Part of my responsibilities included participating in weekly production meetings with department heads and documenting tasks, timelines, and escalating timeline risks to the general manager.
Email Management
From 2017 to 2019 I lead the email marketing initiatives for scarymommy.com and cafe.com managing newsletters, eCommerce automation, and promotional offers. I also oversaw the migration of over 500,000 subscribers to Mailchimp and implemented segmentation.
AdOps
Worked closely with branded content, advertising, analytics, and development teams to optimize website advertising for both desktop and mobile versions of Scarymommy.com.
Motion Graphics / Video
I lead weekly meetings with in house video and motion graphics teams to produce assets for award winning video content.
Branded Content
Worked closely with interdisciplinary teams to ensure design, motion graphic, development, email, and marketing collateral for branded content campaigns were delivered on time and to the clients satisfaction.
Cafe.com
Throughout my tenure I supported the Cafe.com on digital and live event projects.
TheDad.com
Acted as the creative team project manager to capture incoming video, email, and social media requests and established delivery expectations with the Creative Director.
Participated in the launch of the eCommerce site and cataloged all design and development backlogs into each departments project management platforms.
November 2017 – January 2021
Accuplacer, Padres, Research, CLEP, PSAT 8/9, International, and College Readiness
Served as primary, senior analyst over five key digital properties to audit their performance and formulate digital strategy in accordance with re-branding initiatives.
• Audited six domains spanning 7K URLs: provided the qualitative and statistical analysis and presented recommendations for an eventual large-scale redesign and launch of web properties.
• Regularly presented findings, analysis, recommendations, and status of ongoing work to senior management.
• Collaborated with multi-discipline team spanning product owners, analytics teams, designers, and developers to gather requirements and produce multiple websites/apps from ideation to product release.
• Managed content modeling process to produce integrated content strategy.
• Drafted and edited web, ad, and social media copy for digital as well as supporting print publications.
• Participated scrum calls with developers and stakeholders.
• Managed junior content members and provided guidance on editorial, ADA compliance, and SEO best practices.
Senior Project Manager: Elsevier and DirectTV
As the Senior Project Manager I worked on the team that delivered the UI/UX prototype for DirectTVs first streaming app for mobile, desktop, and tablet platforms.
I also led the Elsevier account which produced their pill ID application (iOS, Android) for their clinical services division.
Some of my duties included:
Project Director
Clients: NY Daily News, Vera Wang, Weight Watchers, Joyce Theater, New York Restoration Project
Accomplishments
Lead the launch of New York Daily News realtime app (Android, iOS) that provides exclusive in-depth reporting, the app also contributed to programatic revenue gains by implementing native, sponsored, and third party advertising content.
Saw through ongoing seasonal launches of content and functionality for Verawang.com
Participated with the Weight Watchers product team to provide front-end design and content directions for the relaunch of the brand website and launch collateral.
Client Services Lead
I worked closely with several nonprofits to provide ongoing website support, eCommerce functionality, and event planning services.
Timeframe: 2015
freelance Technical Project Manager hired full-time as Online Communications Program Manager
Rebrand and website relaunch
When this initiative kicked off, the law school had not revisited their digital strategy, design or architecture since their first site was launched in the late 90s. Their single external site encompassed both public recruitment centered content with internal password protected content nestled into outward facing pages. It was difficult to navigate and was affecting the ability of the school to attract top students. Over the course of eight months I worked with senior level administration, student focus groups, and the technology committee to formalize architecture, refresh existing content, and establish a process for developing a strategy for the institution. I grew partnerships with third party vendors and the launch of the website resulted in one of the most successful recruiting years. We won a Sitecore award that year for best education website. Read more.
I also lead the efforts to establish and redesign their Sharepoint intranet working with internal stakeholders, outside agencies and the school’s IT department. The project was viewed as a success by the student body and faculty as class-sites were made customizable, content streamlined, and communication procedures were tailored and refined. In addition, the complex registration process and course catalogs were imbedded within the site to make the user experience seamless and easily accessible. I trained content managers, lead governance discussions, and worked through ongoing digital communications issues.
During this time I lead weekly production meetings and worked with our internal database administrators we established a real-time project management database that allowed multiple stakeholders to manage initiatives proactively. This allowed fundraising, events, CLE programs, alumni relations, and external affairs departments to work together more efficiently to track deliverables, due dates, and costs that enabled the groups to increase productivity by 30%.
As a program manager, I was responsible for managing external email and print communications for the school including Alumni Affairs, Development, Continuing Legal Education Programs and Events Office. I worked with multiple internal and external stakeholders to produce production, communications and marketing calendars to maximize productivity while tailoring messaging to the specific audience. As communications manager, I maintained the Google Analytics and Adwords account for the institution, providing reports and conducting hands-on campaign management for academic programs. Over the course of my tenure at the school working with other communications officers, I participated in building the school’s social media program from the ground up, educating stakeholders on best practices and maintaing sites in a hands-on capacity.
As a technical project manager I helped lead the school to launch multiple mini-sites using Drupal and WordPress including authorship.brooklaw.edu, practicum.brooklaw.edu, tsi.brooklaw.edu, and refinblog.com. It was a pleasure for me to work with the talented students at Brooklyn Law School.
During my tenure with this start-up I functioned as the agency Account Director interfacing directly with clients, third party vendors, and internal teams to deliver award winning, high performing products and services.
USA Network Rebrand Characters Welcome
Our participation with the networks rebrand and the design direction our agency provided on their social media site earned a Webby Award (2007). We also provided key art for the rebrand as well as Emmy kits for shows like Monk, Psyche, and Burn Notice
Bravo
Event Collateral for Project Runway
The Food Network
Out of Home Kit
MTV
Beavis and Butt-head: The Box Set
This box set, designed in partnership with official Mike Judge illustrators, was one of MTVs all time top performing box sets in terms of sales
The NFL
Managed photo shoot of draft events
Produced Super Bowl Print and Event Collateral
Agency Operations
Responsible for sourcing and managing developers resources.
Participated in screening and hiring of agency staff.
Period of Service: 2005 – 2006
Localization Engineer
As a member of the IT department, I worked closely with sales, client services, translators, and clients to plan and execute a wide range of print and digital content for localization.
Some of my duties included
Additionally, I participated in the ISO-9000 certification process for the agency as part of the IT team responsible for detailing critical processes like data recovery, disaster planning, and establishing validation requirements.
Industries: Pharmaceutical, Banking and Financial Services, Education and Nonprofit, Medical, Hospitality, and more.
Freelance: 2003 – 2005
Staff: 2005 – 2008
Our team launched the Polaroid i-Zone website which successfully marketed the Polaroid i-Zone product launch and featured one of the industry’s first social media sites that enabled users to share images and content. While the product generated high sales and customer loyalty it was ultimately discontinued when the Polaroid company was forced to restructure.
Over the course of my experience as the senior account executive, I managed internal creative, development, and content teams. I was also the primary client contact and was responsible for ongoing status reports, statements of work, invoicing, and third-party vendor management.
Timeframe: 2000-2001